I received the following update on the Scotts Miracle-Gro versus TerraCycle lawsuit from Scotts over a week ago but was a little freaked that the Scotts PR team would be so eager to get the facts of the settlement out into the world as soon as the verdict came through. Regardless, I figure I may as well mention the outcome given I wrote about the initial lawsuit. The following is a copy of the letter in their own words:
“With your previous interest and coverage of The Scotts Company and TerraCycle litigation, I wanted to bring to your attention todayÃ¢â‚¬â„¢s settlement announcement, which is detailed in the following news release.
TerraCycle has agreed that it no longer will make advertising claims of product superiority to Miracle-Gro products to ensure accuracy in its advertising. More specifically, TerraCycle has agreed that it will not claim that its products are better than, or more effective than, or as good as Miracle-Gro products. In addition, TerraCycle may not claim that any independent tests or university studies were conducted to support any such claims.
TerraCycle has also agreed to change its packaging so it will not use a green and yellow color combination, for which Miracle-Gro owns a trademark registration. This change will be made to avoid any possible confusion with Miracle-GroÃ¢â‚¬â„¢s trade dress.
The court order and the settlement agreement will be posted on TerraCycleÃ¢â‚¬â„¢s www.suedbyscotts.com Web page. TerraCycle also agreed to phase out this site after three months.”
The email sent to me also included this statement from Scotts spokesperson, Jim King:
“Scotts is pleased to resolve this case and believes that the settlement serves the public’s interest in ensuring the accuracy of advertising claims, as well as protection of the valuable Miracle-Gro brand.“
Phew. [Wiping tears of relief from eyes] Thankfully the public’s interest has been served. Oh how I do enjoy the delightful spinning.
The website has indeed been updated including the details of the 29-page settlement agreement. Why not brew yourself up a cup of relaxing chamomile tea and settle under the covers tonight with a copy of that little ditty for an evening of good reading? You do not have to thank me.
There’s a new magazine in town, and I mean that quite literally. Edible Toronto is the Toronto edition of a group of locally-relevant edible cities world-wide. There’s an edible Brooklyn, an edible Seattle, and there’s even an edible Hawaiian Islands. Supported by Edible Communities, a member-driven organization, the locally-centred magazines aim to create relationships around good, local food between consumers, local growers, and chefs. Many of the articles are about farmers, farms, growers, markets, community events and restaurants but there are also recipes and gardening articles.
The title of the Toronto edition is a little misleading since it is actually meant to serve the surrounding Golden Horseshoe area. I love the purple broccoli cover photo by FoodShare’s Laura Berman. Their “Where to Get It” page has not been updated as of yet but I can tell you that I picked my copy up in the lobby of The Gladstone Hotel but I have also been told that they’re available at the Dufferin Grove Farmer’s Market (I think they were gone by the time I checked last week).
And did I mention it’s free!
Declare war on the aphid nation in this battle-ready tee, now available in pink or black. We’re taking pre-orders for a limited time which allows us to make the design available in a new colour (for those of you, like me, who like their shirts black) and a much wider variety of sizes from Women’s Fitted medium all the way up to Unisex XL. We’ve also reduced the price for a limited time.
In a recent New York Magazine feature entitled “My Empire of Dirt“, writer Manny Howard takes on the arduous task of growing a farm, complete with flora and fauna in his Brooklyn backyard to explore just what is involved in trying to feed himself locally for one month. The results are a humorous and slightly demoralizing mixed bag of mishaps, small rewards, freakish weather, and rabbit and chicken cannibalism which certainly makes for an interesting and sometimes horrifying read.
“Eating local is expensive and time-consuming, which is why this consumerist movement will not easily trickle down into mass society. It requires a willful abstinence from convenience and plenty, a core promise of the modern world. Our bountiful era is predicated on the division of labor: We donÃ¢â‚¬â„¢t sew our own clothes, we donÃ¢â‚¬â„¢t build our own housesÃ¢â‚¬â€and we certainly donÃ¢â‚¬â„¢t farmÃ¢â‚¬â€because weÃ¢â‚¬â„¢re too busy doing whatever it is we do for everyone else.”
The ensuing drama and general naivetÃƒÂ© of the author would have left me rolling my eyes skeptically (it seems like every paper and magazine has a writer on board trying out these kinds of food-related ‘experiments’ lately) if he had not captured my heart just a little with his stubborn determination. In the end, the intensity of the experience left both he and his family with a hard won lesson in the value of good food and resolve to buy responsibly.
“It wasnÃ¢â‚¬â„¢t just a matter of buying regionally, or seasonally, or organicallyÃ¢â‚¬â€the important thing was to consume responsibly.”
I somehow doubt he will keep The Farm up at its current pace but I wonder if he will continue with the garden.
I had a TV crew here for about 2 hours one scorching hot and humid afternoon in August shooting a segment on heirloom vegetables for a show called “Living in Toronto.” There are other “Living ins” across Canada however the first is set to air tomorrow afternoon.
Details: CBC “Living in Toronto”, 1pm – 1:30pm.
My rooftop garden as seen from underneath the tent.
Here I am with the segment producer Myrocia preparing for a tomato-tasting bit. Did I mention the unbearable heat and humidity? By the time this picture was taken I had completely given up on any attempt to look TV-ready. I had to dab my face with a towel between takes. Good times!