I first came across the work of Derek Powazek online about 10 years ago when I was working as a graphic designer in the interactive department of The Place That Shall Not Be Named. Derek’s retired online public complaints machine Kvetch.com was a touchstone to sanity for me, a place where I could find solace in the sane (and sometimes not-so-sane) ramblings of others slogging away in poorly managed cubicle communities across the globe or post my own discontent. You may have heard about Derek via one or more of the myriad of awesome projects he has spawned since including the recently relaunched Fray, SF Stories, and JPG magazine. The self-described Author, Designer, and Troublemaker is internet famous as the online storytelling guy; he loves to tell stories and is always coming up with new ways to get you to tell yours.
But over the years he has dropped hints of a behind-the-scenes interest in plants. When he recently posted a series of photos showing the assortment of gorgeous and incredibly healthy orchids he is not only keeping alive but prompting to bloom in his San Francisco apartment, I knew there was more there than a passing interest in a couple of houseplants named Fred. Derek graciously agreed to entertain my questions about his orchid interest and success.