I bought this little UK product, The Matchstick Garden, while out shopping for project supplies at a bourgeoisie cooking store in my neighborhood the other day. Those fancy stores with their beautifully packaged products and their well-appointed displays get me every time.
It was in one of those well-appointed displays that I saw them, pretty little matchbooks with small seed-embedded “matches” inside that can be torn off and germinated in soil. Each “match” holds approximately 3 or 4 seeds which when multiplied by 10 amounts to about 40 seeds at best. A good pack of organic lettuce seeds usually holds about 200 seeds, often much more. Clearly this product is more about cuteness — it would make a fun gift for a new gardener but is hardly about functionality or economy.
Still, this is a product that knows how to go directly for my Achilles heel with the triple threat of cuteness, novelty, and nice design. It’s a slightly impractical product that I don’t need and yet I still bought it. And then I took a picture of it and came here to tell you about it.
Makers of Matchstick Garden: 1